1110 Circle Drive, Suite 300
Scottsbluff, NE 69361-2781
Tel: (888) 301-1003
Fax: (308) 632-2120
Email: fred@falco-financial.com
1004 N. Diers Avenue, Suite 214
Grand Island, NE. 68801
Tel:  (308) 382-3986
Fax: (308) 382-8891
Email: fred@falco-financial.com
Basically, there are three approaches to investing:

  • Market timing, which requires one to buy low and sell high consistently over time;
  • Stock, bond or mutual fund selection, which requires investing in the best-performing investments consistently over time;
  • Or asset allocation, which is the concept of diversifying investments among different asset classes.


FALCO Financial Services, Inc., embraces an academic approach to managing your money, which is based on Modern Portfolio Theory (MPT).  Modern Portfolio Theory was introduced by Harry Markowitz with his paper "Portfolio  Selection" which appeared in the 1952 Journal of Finance.  Thirty-eight years later, he shared a  Nobel Prize with Merton Miller and William Sharpe for what has become a broad theory for portfolio selection and corporate finance.

Modern Portfolio Theory explores how risk adverse investors construct portfolios in order to optimize market risk against expected returns.  The Theory quantifies the benefits of diversification, and provides the foundation upon which we manage your money.

An Academic Approach
201 Main Street, P.O. Box 447
Chadron, NE 69337
Phone: (308) 432-4465
Fax: (308) 432-3218
Email: fred@falco-financial.com
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"THIS COMMUNICATION IS STRICTLY INTENDED FOR INDIVIDUALS RESIDING IN THE STATES OF COLORADO, WYOMING AND NEBRASKA. NO OFFERS MAY BE MADE OR ACCEPTED FROM ANY RESIDENT OUTSIDE THE SPECIFIC STATES REFERENCED."

Securities offered through Purshe Kaplan Sterling Investments, memver FINRA/SIPC, Headquatered at 18 Corporate Woods Blvd, Albany, NY 12211.  NOT FDIC INSURED, NOT BANK GUARANTEED.  MAY LOSE VALUE, INCLUDING LOSS OF PRINCIPAL.  NOT INSURED BYA NY STATE OR FEDERAL AGENCY.

Life insurance and annuities are underwritten by United of Omaha Life Insurance Company.  Financial Planning Services offered through FALCO Financial Services, Inc., Registered Investment Advisor.

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